VIDEO PROJECTS
Video marketing is a great way of increasing online engagement. In fact, it is estimated that videos are now driving 82% of traffic online. I strongly believe that if you are investing in a professional video company to produce videos, you need to clearly think beyond the initial purpose of your video project and to the digital marketing customer journey and how video content can be repurposed into smaller chunks for social media distribution. Working with Colada Creative, I scripted and storyboarded all of the below videos. Please note that all filming and editing was carried out by Colada Creative, apart from the final video which I edited.
- JJJHHHH
01
Company Introduction Video
This promotional brand awareness video was designed to introduce the key projects and services of the business in the lead up to industry events. It was also used as a paid for brand awareness advert on LinkedIn to introduce the company to people who may never have heard of us before. It was also used on YouTube to increase our appearance in search results and encourage company following. A version was also uploaded to Vimeo for the purpose of embedding on the company homepage.
02
Company in depth video
This promotional video was designed to be used on the actual event stand at events, to help draw customers to the stand and also educate customers on our key services. I designed the video in such a way that it could be easily cut down into smaller two-minute chunks for social media distribution at a later date.
03
Water industry video
I edited this video down for distribution before our attendance at a water industry event. This is a great example of how footage gained from larger projects can be repurposed at a later date.